rajo ragatmakam viddhi
tan nibadhnati kaunteya
The mode of passion is born of unlimited desires and longings, O son of Kunti, and because of this the embodied living entity is bound to material fruitive actions.
Commentary by Srila Prabhupada
The mode of passion is characterized by the attraction between man and woman. Woman has attraction for man, and man has attraction for woman. This is called the mode of passion. And when the mode of passion is increased, one develops the hankering for material enjoyment. He wants to enjoy sense gratification. For sense gratification, a man in the mode of passion wants some honor in society, or in the nation, and he wants to have a happy family, with nice children, wife and house. These are the products of the mode of passion. As long as one is hankering after these things, he has to work very hard. Therefore it is clearly stated here that he becomes associated with the fruits of his activities and thus becomes bound by such activities. In order to please his wife, children and society and to keep up his prestige, one has to work. Therefore, the whole material world is more or less in the mode of passion. Modern civilization is considered to be advanced in the standard of the mode of passion. Formerly, the advanced condition was considered to be in the mode of goodness. If there is no liberation for those in the mode of goodness, what to speak of those who are entangled in the mode of passion?
Commentary by Sri Visvanatha Cakravarti Thakur
Know that raja guna consists of attachment (ragatmakam). When one does not obtain ones desired objects, one develops desire (trsna), and when one obtains one objects, one develops attachment (sanga). Raja guna gives rise to these two. Raja guna binds up the soul (dehinam) by attachment (sangena) to actions, in quest of present and future goals. Attachment to action arises by desire and attachment (trsna and sanga).